Pacific Historic Parks
Creative Services & Digital Marketing Manager | 8/2019 - 8/2020
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Spearheaded, managed, and implemented the organization’s new brand identity, incorporating new cultural visual elements.
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Established strong relationships with cross-functional management, including community partners, and vendors; ensuring the brand is properly representative across projects.
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Oversee the development staff and maintenance of fundraising-related systems including but not limited to donor management, matching campaigns, memberships, and donor recognition.
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Monitors PHP’s online reputation, acting as a communications advisor to the senior leadership team by keeping track.
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Rebuilt and re-designed a new responsive website, ensuring quick navigation for consumers.
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Designed over 50+ creative assets for a variety of digital educational programs across multiple platforms during the COVID-19 pandemic.
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Branded and streamlined communications across social media accounts, to unite the parks and bring awareness to the overarching brand.
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Designed collateral for Pearl Harbor National Memorial’s December 7th activities, such as programs, signage, in-store products, and apparel.
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Sourced and worked with various types of vendors to secure cost-saving for all deliverables, responsible for final sign-off on all creatives, pre-press, and press proofs.
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Oversaw the design and writing of the quarterly Remembrance booklet donor publication, over 20+ pages featuring historical articles, donor and partner stories, and sales advertisements.