Oversees the creative development and direction for the division, developing high-quality visual and written content across all channels (web, video, radio, advertising, publications, and print collateral)

Establishes and implements the annual integrated marketing and communications strategies, public awareness campaigns, and social and news media outreach activities.

Manages all facets of media relations, including reviewing news releases, collaborating with critical positions for pitching media stories, setting up media interviews, and assisting with staffing media outreach events, as appropriate

Reviews talking points for use by spokesperson(s) and critical sponsor spokesperson(s) in pending media interviews.

Oversees the securing of all divisional media buying proposals.

Monitors media hits in print, broadcast, and online.

Reviews, edits, and approves all communicative materials and messaging created by internal and external partners, ensuring the organization is represented correctly.

Assists in the dissemination of notices on traditional and digital channels regarding emergency disaster notifications to inform and direct the public on how to contribute to a disaster, volunteer, or general information of impact.

Provides brand coaching to divisional staff and corps officers bi-annually on the creative process and current best practices ensuring one seamless organization.

Implemented centralized access to critical information for staff using SharePoint technology to ease the search for current, approved language and talking points on sensitive topics.

Restructured the social media strategy to center on content marketing efforts and community engagement.

Provides creative direction and editorial leadership for digital communications and engagement campaigns, resulting in an increased social media presence of 400% on Facebook and 340% on Instagram in one year.

Negotiates contracts, analyze vendor talent and strength, adjusting terms and deliverables according to department needs.

Manages the creative development and production of cost-effective direct mail campaigns, resulting in $1.7 million in net revenue in 2021 – 2022.

Produced 175+ promotional materials in FY22 on various cross-promotional platforms.

Creates and set digital fundraising strategy for various programs and services.

Exceeded digital fundraising FY22 goal, raising $45K over goal in the first year.

Reviews and establishes best practices for maintaining creative assets, mail lists, and donor communication templates.

Established a digital asset tracking system to reduce the search time of assets by 1 to 2 hours.

Launched and oversee the division’s 13 websites, creating landing pages, updating content, and ensuring strong SEO with targeted keywords and meta descriptions.

Boosted social media reach and engagement by 300% in 2021 - 2022 primarily through organic efforts and partnership marketing.